Your Cause-related Marketing Budget

Why The Mountain Fund is your best buy:

With the Outdoor Retailer Show coming up this week we thought we should do a follow up to last issue's article called "Building a better playground." In that article, we highlighted the response by consumers to cause-related marketing as reported in a collection of studies.

The results were:
8 in 10 Americans say corporate support of causes wins their trust in that company.
86% of Americans are likely to switch brand allegiance to one associated with a charitable cause.
72% of Americans prefer working for a company that supports charities.

Clearly, cause-related marketing and partnerships with socially responsible causes adds value to your products. Below, we will demonstrate why The Mountain Fund represents the best option for your cause-related marketing dollars. When compared to the other leading charities supported by the Outdoor Industry, The Mountain Fund reaches a far more diverse consumer market with a globally reaching cause.

First, the case for The Mountain Fund:

Demographic reach covers entire outdoor industry, including climbers, hikers, backpackers and international travelers.
Geographic reach includes several domestic programs and nearly 30 programs in 11 countries.
Topic/Cause appeal: the U.N. Millennium Development Goals, women's equality, healthcare, children and at- risk youth, education, environmental and cultural preservation, wildlife, human rights, responsible tourism, micro-finance, outdoor gear recycling and outdoor search and rescue support.
The other leading charitable causes supported primarily by the Outdoor Industry:

Demographic: Narrow subset of the Outdoor Industry; climbers only.
Geographic: U.S. interest only
Topic/Cause: Issues commonly of relevance to climbers only; even then, only certain narrow issues.

So, for you companies reading this at O.R., go have a word with your marketing department. If you want to reach more people, associate with more causes and expand your reach globally, The Mountain Fund can make your marketing dollars work harder for you.